1
We Buy It
Full price, our own card. We never accept free review access or pre-release marketing demos that distort real user experience.
2
We Use It in Production
Weeks inside the software, community, or training program, testing what the sales page claims against actual business results.
3
We Publish the Verdict
Scored against our fixed evaluation rubric, dated, and updated whenever pricing, features, or community activity changes.
Evaluation Criteria
1. Practical Utility vs. Marketing Hype
Does the tool or course save measurable time or directly generate revenue? We ignore fancy promo videos and test actual output.
2. Community Active Score
For Skool groups, we measure member post frequency, admin engagement, and whether weekly calls deliver actionable strategy.
3. Value for Money Ratio
We evaluate whether a $47/mo or $97/mo product justifies its ongoing cost compared to free alternatives.